Vineetha Menon
B2B Content Marketer & Strategist

Content, strategy, and growth
with a human touch

I’m a content generalist who thrives on being useful.

I work with startup founders and early-stage teams to shape their brand, implement content marketing pipelines, and translate product into narrative.

About me

Since 2020, I've worked as a long-term content partner to B2B SaaS startups across
product marketing, SEO, and brand.
This has given me the opportunity to:

  • Create content across blogs (TOFU, BOFU, product marketing), case studies, ebooks, landing pages, and social media
  • Help founders shape GTM stories, write launch content, and translate product into narrative
  • Ghostwrite, clarify messaging, and ensure the right positioning
  • Work with startups as an extension of their teams: writing, editing, SEO content creation, and optimization

I started my career in tech, moved to the impact sector, and worked across teaching, edtech, and non-profit partnerships.

Vineetha Menon

Key skills

Content marketing
SEO and keyword research
Cross-functional collaboration (Product, Design, Marketing)
Brand and product positioning
Web design (WordPress, Webflow)
Copywriting, ghostwriting, and editing

Companies I've worked with

Rocketlane DataHub Klenty Assertion Statisfy BlogVault MeetRecord

What my clients say

"Vineetha is the kind of collaborator every content team dreams of: meticulous, deadline-driven (not a single delay to date!), and incredibly receptive to feedback. Apart from the quality of her writing and editing, she brings a proactive, solutions-first mindset to her work: she’s been quick to flag potential blockers, always looking to keep momentum going. Over time, the scope of her contributions has grown alongside Rocketlane: beyond consistently strong long-form and editorial pieces, she has also stepped in to support with social media copy, website edits, and more, even when these weren’t strictly within her scope. She’s dependable, detail-oriented, and brings consistency and care to everything she works on. I’m always confident handing over a piece knowing it’s in good hands. If you're looking for someone who’s reliable, versatile, and a joy to work with, look no further!”

- Kirthika S, Rocketlane

Why work with me

Fully human. Certifiably low-energy. Not super-intelligent.
Mostly harmless.

Get in touch

If you're looking for a dependable content partner for you or your team, I'd love to connect.

Talk to me